Branding Services

BrandSolutions has helped hundreds of companies and organizations of all sizes develop brands and marketing communications materials that attract more customers, convert more sales and secure more repeat business.

Here is a summary of BrandSolutions' proven and systematic branding process:

1. Conduct Branding Workshop preceded by an optional Communications Audit. Gets the internal input needed to get alignment on target markets, messages, and the first-draft Brand Identity Map.
2. Market Research To Test Messaging. Determine the most compelling purchase factors, messages, and positioning.
3. Develop Alternative Creative Concepts for Market Research. Pinpoint the best imagery, creative, and design directions (logo, color palette, web site template, etc.).
4. Finalize the Brand Identity & Creative Strategy
5. Develop brand identity manual and finalize brand components & designs
6. Develop brand strategy & marketing communications plan.
7. Implement the brand internally & externally.
8. Manage the brand to keep it on track

Sample Proposals: BrandSolutions Proven Branding & Market Research Methodology

For companies
For non-profits

Marketing Communications and Creative Implementation Services

After we've clearly defined your positioning, messaging and brand identity through the BrandSolutions branding methodology, the next step is to integrate these into your marketing communications in ways that are both meaningful and compelling to your audiences. We can execute on the wide range of marketing communications tactics listed below. We can also work with your current advertising, web design or public relations agencies to ensure that they consistently incorporate key messages and graphic elements across all media.

Creative Services:

• Advertising
  
• Website design
  
• Public relations
  
• Marketing communications planning and implementation supervision
  
• Direct marketing
  
• Brand naming
  
• Corporate & organizational identity development (logo design, stationery, etc.)
  
• Video and slideshow production
  
• Search engine optimization (SEO) and web advertising
  
• Social media - setup and implementation

Brand Consulting Services:

• Branding workshops
  
• Brand identity development, implementation, and management
  
• NeuroBranding™ development
  
• ArchetypalBranding™ discovery
  
• Brand architecture development
  
• Brand strategy development
  
• Speeches and presentations on branding

Research Customized for Branding:

• Quantitative research (surveys, including internet, telephone, mail, and internet/telephone interactive interviews)
  
• Qualitative research (focus groups, imprinting sessions, and one-on-one depth interviews)
  
• Optimized Online and Offline Sales and Marketing with Web Analytics. BrandSolutions is partnering with ParaMarketing and their Routes to Customers methodology to help companies test alternative sales messages, offers and promotions on their e-commerce websites.