Branding Workshops

The first step in BrandSolutions' process is a Branding Workshop that builds the brand from the inside-out. At the beginning of the workshop, the key concepts of branding are covered and explained. Then each section of the workshop is interactive, stimulating, and full of examples, giving you hands-on experience developing and working with your own brand.

Branding Workshop Benefits:

• This is the first step toward increasing the reputation, image, perceived value, and awareness of your brand.
  
• Everyone who participates in the Branding Workshop will have a common understanding of what a "brand" is, how it works and why it's important.
  
• Participants will know how to create and use brand identity to create a compelling story for their business, product, or service.
  
• You will have consensus around the first draft of your brand identity map - the key deliverable - a short and compelling one-page description of your brand and its key messages.
  
• You will have the input needed to develop a market research plan to test and validate your brand identity and messaging alternatives.

Branding Workshop Project Descriptions:

• For companies and businesses
  
• For non-profit organizations
  
• New! "Good to Great" Leadership/Management Brand Workshop. Based on the Jim Collins book "Good to Great," the Leadership Brand Workshop helps managers and employees better understand management's purpose and role. It will help your organization build a world-class leadership team.

The Branding Workshop educates workshop attendees about how branding works in a thoroughly engaging, interactive, and productive day. The workshop will help ensure that everyone understands the strategy behind the messages, the imagery, the brand archetypes, and the Reptilian and Limbic hot buttons to be used in advertising and marketing communications.

BrandSolutions uses branding and advertising techniques that most companies and organizations don't know about. You will learn about these techniques and how they work in the Branding Workshop. No one will fall asleep. Even experienced marketers will learn from the Branding Workshop. And no one will ever forget the Reptilian Brain afterwards!