About brand.com
A public recordof the world’s brands.
Brand.com publishes Brand Wiki, a knowledge base of brands written for people and for the systems that answer questions about them. Names, ownership, products, and sources live in one structured profile, so the public facts have a place to be checked and kept current.
Why it matters
AI answers are the new shelf. Most brands aren’t on it.
When someone asks an AI assistant which running shoe, CRM, or skincare brand to choose, the engine names a handful of brands and moves on. It builds that short list from pages it can fetch, read, and cite. If your facts are scattered across marketing pages, PDFs, and script-heavy sites, AI fills the gaps with outdated information — or with a competitor.
- 01
Only a few brands get named
An AI answer compresses a whole category into a short list. Not being on it means not being considered at all.
- 02
Facts get paraphrased
Founding year, headquarters, parent company, category — when AI can’t find a clean source, it guesses or repeats someone else’s version.
- 03
The cited page shapes the story
Answers increasingly show their sources. Whichever page gets cited frames the narrative and earns the click.
Inside an AI answer
Brand Wiki is written for the machines that write the answers.
Behind every AI answer with live search is a quick research run. The assistant sends out a crawler, reads a handful of pages, pulls out the facts it needs, and links to whatever it trusted — all within seconds. Pages that state facts plainly, carry machine-readable markup, and put nothing in the crawler’s way get used. Pages that hide information behind scripts, scatter it across layouts, or keep changing address get skipped.
Brand Wiki removes that friction for your brand. Each profile pairs a page written for people with a structured data layer describing the same facts, so an assistant researching your brand lands on a record it can read in one pass, quote with confidence, and cite back to a permanent link.
- 01
Open to AI crawlers
Our robots.txt explicitly allows the major AI crawlers listed below, and our sitemaps point them to every published profile.
robots.txt · sitemap.xml
- 02
Server-rendered HTML
Profile content is in the HTML the server returns. Crawlers do not have to run JavaScript to read your facts.
SSR
- 03
Schema.org JSON-LD
Each profile declares the brand as an Organization and Brand entity — founder, parent organization, headquarters, identifiers, and breadcrumbs — in the vocabulary search and AI systems already understand.
application/ld+json
- 04
One canonical URL
Each brand lives at a single permanent address with language alternates and a recorded update time, so engines cite the same page every time.
rel=canonical · hreflang
- 05
llms.txt and citation rules
llms.txt and a featured llms-full.txt map the directory for AI systems, with citation rules; the sitemap index lists every published profile.
/llms.txt
- 06
Machine-readable copies
Every profile is also available as JSON and Markdown, in every published language, for clean extraction without scraping.
/json · /md
AI crawlers explicitly allowed
- GPTBot
- OAI-SearchBot
- ChatGPT-User
- ClaudeBot
- Claude-SearchBot
- PerplexityBot
- Google-Extended
- Applebot-Extended
- Amazonbot
- meta-externalagent
Inside a brand profile
Structured so AI can quote it in one pass.
Every profile follows the same layout, so an engine always knows where to find the definition, the facts, the controversies, and the latest news — whichever brand it is researching.
- 1
Definition
A short, plain statement of what the brand is and what it sells — the line most likely to be quoted word for word in an answer.
- 2
Key facts
Founded, headquarters, founder, parent company, industry — kept as clear field–value pairs instead of buried in prose.
- 3
Industry and relationships
Where the brand sits in a four-level industry taxonomy, who owns it, and which brands sit beside it — the context AI uses to build comparisons and short lists.
- 4
Controversies
Disputes, recalls, and public criticism recorded as dated, sourced entries — together with the company’s response, such as a clarification, an apology, or a recall. AI sees the whole story, not just the headline.
- 5
Recent events
Product launches, M&A, leadership changes, pricing moves, and regulation, each dated and linked to its source — so AI answers reflect where the brand is today, not where it was years ago.
- 6
Sources
Facts trace back to official websites, registration and listing documents, and reputable reporting. Marketplaces and aggregators are never treated as official sites.
- 7
Multilingual
One record, published in multiple languages, so the brand is described consistently whatever language the question is asked in.
What your brand gets
A structured presence that works in every AI answer.
Get named more often
A clean, crawlable record makes it easier for AI engines to include your brand when customers ask for recommendations in your category.
Be described the way you are
An accurate founding story, positioning, and category reduce hallucinated or outdated claims about your brand.
Earn the citation and the click
When AI shows its sources, a canonical Brand Wiki profile that links to your official website is a link that carries your story.
Own your facts
Claim your profile to confirm identity and request factual corrections, so the public record reflects official information.
Consistent in every language
Multilingual records help your brand appear with the same facts for audiences in every market, whatever language they ask in.
An asset that keeps working
Unlike an ad, a structured profile is read again every time an engine refreshes what it knows. Your presence builds over time instead of being paid per click.
How a profile gets published
Gather the facts. Publish the record. Keep it current.
Brand Wiki turns scattered brand information into a sourced public profile that people can check and AI crawlers can read.
01
Claim
Confirm the brand and submit official materials so the public record starts from a source you stand behind.
Claim your brand profile02
Publish
Facts and sources become a structured Brand Wiki profile — the format AI crawlers can fetch, understand, and quote.
Explore Brand Wiki03
Maintain
Submit corrections as the brand changes, and see which crawlers have read the profile.
Our commitments
Trust is what makes a source worth citing.
- Payment never buys a different fact, source, or position on a page.
- Every source we cite is real, and our structured data only describes what is visibly on the page.
- Marketplace, retailer, and aggregator pages are never treated as a brand’s official site.
- A claim confirms identity and corrects facts.
- AI visibility numbers come only from answers we actually observed in each engine.
Make sure AI tells your brand’s story correctly.
Claim your Brand Wiki profile and put verified facts on the public record.