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Jordan Okonkwo

Director, Brand Operating Systems

Works with brand and marketing ops teams on weekly ownership, SLAs, and evidence repair.

Articles

InsightsJul 26, 20263 min read
What Changed in AI Mentions This Quarter
A quarterly pattern review for AI search: engine disagreement, citation churn, category SOV shifts, and what brand teams should do next.
InfrastructureJul 22, 20264 min read
Who Owns Brand Facts Across the Organization?
AI search punishes conflicting public facts. Assign DRIs for names, category nouns, specs, and encyclopedic pages—or AEO programs will keep rediscovering the same errors.
InfrastructureJul 19, 20263 min read
Building an Evidence Repair Backlog
Turn AEO findings into a ranked backlog of URL-level and fact-level repairs—so weekly visibility meetings create work the business respects.
GuidesJul 16, 20263 min read
Competitive Benchmarks Without Vanity Metrics
How to build fair AI visibility benchmarks: honest peer sets, locked prompts, and metrics that survive a leadership meeting.
InfrastructureJul 11, 20264 min read
From Snapshot to Operating Rhythm
AI visibility snapshots do not change brands. Weekly operating rhythms do. Here's how to turn AEO Intelligence measurement into owners, SLAs, and a source-repair queue.
InfrastructureJul 9, 20264 min read
Why Most AEO Pilots Never Leave the Lab
Teams run a few ChatGPT prompts, screenshot the answers, and call it Answer Engine Optimization. Here is why those pilots stall—and what separates experiments from operating systems.