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Brand AI

Cruise

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

Back to profile3 entries

  1. 2023

    Pedestrian collision and regulatory suspension

    In October 2023, a pedestrian who had been hit by another vehicle was thrown into the path of a Cruise autonomous vehicle and subsequently run over. California suspended Cruise’s driverless permits, while federal authorities investigated the company’s vehicle behavior and its disclosures about the incident.

    Source

  2. 2023

    Questions over incident disclosure

    Regulators and external reviewers criticized Cruise’s initial handling and presentation of the October collision, including the incompleteness of information provided about the full sequence of events. The issue contributed to leadership changes and a broad reassessment of the company’s operations.

    Source

  3. 2021

    GM sues Ford over BlueCruise branding

    Lawsuit filed

    General Motors filed a lawsuit against Ford over BlueCruise branding, alleging trademark infringement and unfair competition involving GM subsidiary Cruise and its Super Cruise software. Ford called GM Cruise's claim meritless and frivolous.

    Company response

    • Denial — Ford

      "We think GM Cruise's claim ... is meritless and frivolous," a spokesperson said via email.

    Source excerpt

    • General Motors on Friday filed a lawsuit against Ford over the branding of its "BlueCruise" hands-free driving tech.
    • "We think GM Cruise's claim ... is meritless and frivolous," a spokesperson said via email.
    • GM in its lawsuit — filed in US District Court in the Northern District of California — accused Ford of trademark infringement and unfair competition.
    Source