Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2026
Dongfang Zhenxuan responds to frozen shrimp net content deviation controversy
Company response
After media testing of frozen green shrimp sold on Dongfang Zhenxuan's e-commerce platform — in which a 10-pack sample with nominal net content of 1,000g measured 963.5g after natural thawing, 21.5g short even after deducting the allowed tolerance — Dongfang Zhenxuan responded that the 'natural thawing' weighing method used in the video is inconsistent with current metrology testing standards, and that the shrimp shown had its ice glaze removed and was fully thawed with internal water drained, deviating from the rule that 'the product itself remains frozen', leading to biased weighing results.
Company response
Clarification — 东方甄选
视频中采用的“自然解冻”的称重方法，与现行法规要求的计量检测标准不一致
Source excerpt
按《定量包装商品计量监督管理办法》，1000克包装允许短缺1.5%即15克，解冻沥干后净含量不得低于985克
而10小包规格样品实测仅963.5克，扣除允许短缺量仍短缺21.5克
近日，有媒体对电商平台东方甄选在售的冷冻青虾仁进行了实测
2026
Court rules in favor of East Buy in commercial disparagement case
Ruling
A court found that the operators of the "大明白（二帅）" account had committed commercial disparagement against East Buy. The ruling ordered the deletion of the videos and public statements, and awarded East Buy RMB 70,000 in damages and reasonable expenses, with one operator jointly liable for RMB 20,000 of that amount.
The court found that the operators of the “大明白（二帅）” account had committed commercial disparagement against East Buy, ordering deletion of the videos and public statements and awarding East Buy RMB 70,000 in damages and reasonable expenses, with one operator jointly liable for RMB 20,000 of that amount.
Source excerpt
法院作出判决认定，*海的行为构成商业诋毁，其通过刻意筛选相关话题、片面解读、筛选部分粉丝观点、脱离语境放大个别观点等方式扭曲事实全貌，挑动对立矛盾，误导公众对东方甄选公司商誉作出负面评价，该行为构成侵权。
此外，*海需赔偿东方甄选经济损失及合理支出共计7万元，*涛在上述赔偿额2万元范围内承担连带赔偿责任。
根据判决结果，账号实际运营者*海、*涛需立即删除相关网络平台上的全部侵权视频，并在账号置顶位置连续7日公开发布声明，以消除不良影响。
2024
Apologized and refunded after previously selling mei cai kou rou from manufacturer exposed on 315
In March 2024, after CCTV 315 exposed hygiene and raw material issues in the production of mei cai kou rou, East Buy apologized and arranged refunds because it had previously sold related products from Anhui Donghui. The manufacturer denied that products supplied to East Buy used pork neck meat; the cited reports did not identify every batch it sold as problematic products.