Recent events
Recent events tied to this brand in public sources.
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2026
Court rules in favor of East Buy in commercial disparagement case
The court found that the operators of the “大明白（二帅）” account had committed commercial disparagement against East Buy, ordering deletion of the videos and public statements and awarding East Buy RMB 70,000 in damages and reasonable expenses, with one operator jointly liable for RMB 20,000 of that amount.
2026
Dongfang Zhenxuan responds to frozen shrimp net content deviation controversy
After media testing of frozen green shrimp sold on Dongfang Zhenxuan's e-commerce platform — in which a 10-pack sample with nominal net content of 1,000g measured 963.5g after natural thawing, 21.5g short even after deducting the allowed tolerance — Dongfang Zhenxuan responded that the 'natural thawing' weighing method used in the video is inconsistent with current metrology testing standards, and that the shrimp shown had its ice glaze removed and was fully thawed with internal water drained, deviating from the rule that 'the product itself remains frozen', leading to biased weighing results.
2026
East Buy releases annual results for year ended May 31, 2026
East Buy released its annual results announcement on August 21 for the year ended May 31, 2026, its first full fiscal-year report after the departure of star host Dong Yuhui and the successive resignations of four core hosts.
2021
New Oriental announces the Oriental Selection live-commerce platform
New Oriental announced that it would launch Oriental Selection, a live-commerce platform. The announcement said Yu Minhong would hold the platform’s first agricultural-products livestream that evening.
2021
New Oriental launches livestream commerce platform East Buy
New Oriental officially launched its livestream commerce platform East Buy while chairman Yu Minhong held his first agricultural-products livestream.
2021
Dongfang Youbo to close K–12 subject-training business
New Oriental Online said its online live-class brand Dongfang Youbo would close its K–12 subject-training business. The company said it would handle student refunds and employee arrangements and compensation in accordance with the law.