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Brand AI

Ambrosial

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2020

    Ad mocking F1 driver trapped in fire criticized as 'utterly shameless'

    In November 2020, F1 driver Romain Grosjean escaped after his car caught fire and he was trapped in flames at the Bahrain Grand Prix. Yili's Ambrosial then hired a stand-up comedian to create an ad using the accident as a joke, and netizens criticized it for exploiting another person's life-threatening danger and being "utterly shameless." In August 2023, Ambrosial again faced public criticism after an anchor in an unofficial livestream made inappropriate remarks. The incidents triggered discussion about the boundaries of brands' trend-jacking marketing.

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