Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2019
Bvlgari removes criticized Lunar New Year wordplay campaign
A China-facing Lunar New Year promotion used wordplay involving the Mandarin pronunciation of ‘pig’ and the English word ‘Jew’. The WeChat post was deleted after criticism that the association was offensive.
2019
Criticism of Lunar New Year ‘JEW’ wordplay
A China-facing Bvlgari promotion used the English word ‘JEW’ as part of a pun on the Mandarin pronunciation of ‘pig’. Critics said the creative associated Jewish identity with pigs and was offensive in a religious and cultural context. The post was deleted after the controversy.