Recent events
Recent events tied to this brand in public sources.
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2022
Baicaowei ranks first in Tmall's food and beverage brand-strength list
Baicaowei ranked first in the food and beverage category in Tmall's 2021–2022 TOP Brand Strength list.
2021
Baicaowei wins annual outstanding brand marketing case award
Baicaowei won the annual case award at the 2021 ITA Marketing Conference for its 2021 Chinese New Year goods festival marketing case, “卖年货”.
2021
Brands terminate partnerships with Zhang Zhehan
On the evening of August 13, Wahaha and more than 20 other brands announced that their partnerships with Zhang Zhehan were terminated immediately or had expired.
2020
Regulators approve PepsiCo’s acquisition of Baicaowei
PepsiCo announced that Chinese government regulators had approved its acquisition of Baicaowei. The article also reports that the transaction had completed.
2020
PepsiCo completes acquisition of Baicaowei
PepsiCo announced that its acquisition of Baicaowei had closed. The article states that the transaction had received Chinese government regulatory approval.
2020
PepsiCo announces acquisition of Baicaowei
PepsiCo announced that it would acquire Baicaowei, a snack brand owned by Haoxiangni Health Food, for $705 million.