Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
Back to profile2 entries
2021
Yihetang promotional video criticized as vulgar, deleted with apology
A store-visit video reposted by the brand used promotional wording involving secretaries and flight attendants and was criticized by netizens as vulgar and offensive to women. Yihetang acknowledged a review failure, deleted the relevant videos on all platforms, and urged the original blogger to delete the content. Status: public controversy; the company has apologized and taken the content down. Involved entity: Yihetang brand operator.
2021
Stores see frequent food-safety problems: expired moldy ingredients, cockroaches, expired pudding
In 2021, a Liuzhou store was found to have cockroaches and employees without health certificates; in 2022, a Henan store was reported to use expired moldy ingredients, and a Yueyang store used expired pudding; in 2023, a Shenzhen store's milk tea contained a thermal paper label. The stores involved were warned, fined and ordered to suspend business for rectification, and the Henan franchisee involved was terminated.