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Hema Fresh

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2018

    Shanghai store vegetable date label replacement incident

    In November 2018, a Freshippo store in Shanghai was found to have changed the date labels on vegetables including carrots, and Shanghai market regulation authorities opened an investigation. Freshippo's CEO apologized and removed the general manager of its Shanghai region from office. This entry concerns date-label management at the specific store that year.