Recent events
Recent events tied to this brand in public sources.
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2026
Alibaba restructures e-commerce and AI business units
Alibaba Group integrated its China e-commerce group, international digital commerce group and Freshippo into a new Alibaba E-commerce Group, merged Cloud Intelligence Group with T-Head into 'AI Cloud and Computing Services', and combined its AI model lab, Qwen 2C unit and Qwen Office into 'AI Lab and Applications' during the quarter ended June 30, 2026.
2021
JBS and Hema sign direct-sourcing cooperation for U.S. grain-fed beef
JBS and Hema signed a direct-sourcing cooperation arrangement under which Hema would purchase beef directly from local ranches. The article says Hema's contract amount for the year was RMB 200 million and that the ranches would supply additional cattle for Hema each month.
2021
Hema responds to durian product description issue
After a blogger reported that the “Black Thorn” durian bought through Hema's app was not the genuine variety, Hema said it had used an image of D200 for the Malaysian D13 durian it sold and that calling D13 “MINI Black Thorn” was also disputed. Hema apologized, said it would fully refund all consumers who bought the product, and said it was advancing product labeling using international variety numbers.
2021
Hema announces X membership store openings in Beijing and Shanghai
Hema announced that two new Hema X membership stores, in Beijing and Shanghai, would open in succession. The article describes these planned openings as the first step in the format’s nationwide expansion.
2021
Hema announces the Hema X Accelerator incubation center
Hema announced the establishment of Hema X Accelerator, an incubation center intended to provide investment, product-development, supply-chain and marketing resources to incubate and accelerate promising brands, product lines and products.
2021
Hema opens its first Hebugubu specialty store
Hema opened its first Hebugubu nourishment specialty store in Beijing. The article identifies bird's nest products as the store's main offering.
2021
Hema announces X membership benefits launch in Chongqing
Hema announced that X membership benefits would launch in Chongqing on May 15, including member-day discounts and an increase in monthly free-delivery benefits from four to 31 times. This is an announcement of a planned launch, not confirmation that the benefits had already launched.
2021
Hema announces changes to free-delivery eligibility
Hema announced that within the following week it would begin requiring a minimum order amount for free delivery and charge a RMB 6 service fee below that threshold. It also said orders delayed by more than 10 minutes would receive delivery-fee compensation.
2020
Freshippo Launches “隔日净” Laundry Service
Freshippo’s “隔日净” laundry service began trial operations in December 2020. Reports say the service has launched at 46 stores in Shanghai and 8 stores in Beijing, offering free pickup and delivery and returning clothes within 72 hours.
2020
Hema reopens Shenzhen Shuibei store
Hema announced that its Shenzhen Shuibei store would reopen on September 1, completing the reopening of all 21 Hema stores in Shenzhen.
2020
Zibo and Alibaba announce a digital agriculture demonstration city
Zibo and Alibaba announced an upgraded strategic cooperation to jointly build a digital agriculture and rural demonstration city, referred to as “Hema City.” The report also says Alibaba will establish a digital agriculture industry center in Zibo.
2020
Hema exits Fuzhou store market
Hema said it had chosen to strategically exit Fuzhou because its stores there were too far from supply-chain nodes and could not temporarily obtain a product advantage.
2020
Hema Fresh launches Tmall flagship store
Hema announced that the Hema Fresh Tmall flagship store had officially launched, offering nationwide delivery as fast as the next day.
2020
盒马 removes the first-order delivery fee in Chongqing
盒马 stopped charging a delivery fee on each store’s first daily order in Chongqing, effective February 24.
2020
Hema announces recruitment for 30,000 positions
Hema announced a new recruitment round for 30,000 positions nationwide, including roles in delivery, stores, technology, operations and other areas.
2020
Hema arranges shared employment with businesses in other industries
Hema announced cross-industry shared employment with businesses in sectors including catering, hotels, cinemas and department stores, offering Hema jobs to their employees who were temporarily unable to work.
2020
Alibaba brands launch contactless delivery in Hubei
Tmall Supermarket, Ele.me and Hema launched contactless delivery in Hubei, allowing customers to request that orders be left at a specified location to avoid direct contact.
2019
Hema and Chongming District sign strategic cooperation framework agreement
Hema and the Chongming District People's Government signed a strategic cooperation framework agreement covering agricultural branding, new retail, smart industry, and other areas.
2019
Hema to receive Xinhua Du's Newhe Technology stake
Xinhua Du announced that it proposed to transfer its stake in Fujian Xinhe Network Technology to Hema. The report says Xinhua Du's stake had been fully relinquished, bringing Hema's Fujian business back under self-operation.