Recent events
Recent events tied to this brand in public sources.
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2020
Easy Joy Coffee and Coffee Box form a joint venture
China Petroleum & Chemical Corporation Easy Joy announced that it had formed a joint venture with internet coffee brand Coffee Box to scale Easy Joy Coffee into gas-station consumer channels.
2020
Coffee Box and Sinopec agree to form Easy Joy Coffee joint venture
Internet coffee brand Coffee Box and Sinopec reached an agreement to form a joint venture named Easy Joy Coffee, which will operate coffee businesses in gas-station convenience stores and may also open cafes outside stations.
2020
Coffee Box closes stores across China
Coffee Box (连咖啡) closed stores in multiple locations. In Beijing, a listing showed 16 of 18 stores as temporarily closed, and the article reported further closures in Shanghai.