Recent events
Recent events tied to this brand in public sources.
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2021
4 Wheel Parts opens Greenville store
4 Wheel Parts opened a new store in Greenville, South Carolina, its 97th store in the United States and its second in South Carolina.
2021
4 Wheel Parts partners with CORVA
4 Wheel Parts announced a new partnership with the California Off-Road Vehicle Association (CORVA) to promote, preserve, and protect off-road recreation and automotive access on public lands throughout California.
2021
Ford partners with three aftermarket companies on Bronco accessories
Ford announced a partnership with RTR Vehicles, ARB 4x4 Accessories and 4 Wheel Parts to develop and market Bronco- and Bronco Sport-specific aftermarket components, expanding options for customers to modify and customize their vehicles.
2021
4 Wheel Parts announces 60th anniversary campaign
4 Wheel Parts announced a March 60th anniversary campaign featuring in-store appearances, limited-time sales and giveaways at its retail locations in the United States and Canada. The announced sale event was scheduled to begin March 5–6.
2021
4WP launches Latinx and millennial campaign
4 Wheel Parts launched its first Instagram Latinx and millennial marketing campaign, featuring Heavy D, Diesel Dave and the Angelito character; the campaign appeared on its Facebook and Instagram channels.