Recent events
Recent events tied to this brand in public sources.
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2026
7UP puts lime in the spotlight with its biggest brand evolution in more than 15 years
7UP is undergoing its biggest brand evolution in more than 15 years, putting lime in the spotlight, as reported by its owner Keurig Dr Pepper.
2021
PepsiCo announces European beverage sugar-reduction targets
PepsiCo announced that it plans to reduce sugar levels in its leading beverage products in the European Union by 25%, with the planned reduction increasing to 50% by 2030.
2021
7UP workers strike over alleged unequal pay system
Metro Detroit 7UP workers were on strike over a pay system they said paid Black workers less. The company said the two-tier system had been ratified by the union and that its current compensation was above the market average.
2020
Seven-Up announces COVID-19 sensitisation campaign
Seven-Up announced that it would allocate media assets to a grassroots sensitisation campaign in partnership with Nollywood director Niyi Akinmolayan, intended to help people understand how to stay safe and support health workers during the COVID-19 pandemic.
2019
Qixi Group and Elekta form strategic partnership
Qixi Group and Elekta (China) Investment Co., Ltd. signed a strategic partnership to promote the application of radiotherapy technology in China. The agreement includes Qixi Group purchasing 10 linear accelerators from Elekta (China) and cooperation in talent development and research.