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阿迪达斯

争议事件

以下收录公开来源中与该品牌相关的争议事件。列出一条并不表示过错已经证实。

返回词条共 7 条

  1. 2026

    涉及阿迪达斯的假冒商品案以店主缴纳罚款告终

    罚款或处罚

    Sneaker Freakz 店主 Nathaniel Petersen 在 Hawks 调查其涉嫌销售假冒 Adidas 和 Nike 运动鞋及 Lacoste T 恤后，缴纳了 10 万兰特的认罪罚款。相关商品被怀疑是假货；报道未称已认定这些品牌本身有不当行为。该事件作为涉及阿迪达斯的争议记录，与涉嫌假冒品牌商品相关。

    来源摘录

    • Nathaniel Petersen, 40, paid the admission-of-guilt fine on October 23 following a Hawks investigation into the alleged sale of fake Adidas and Nike sneakers and Lacoste T-shirts at his business, Sneaker Freakz.
    来源

  2. 2026

    阿迪达斯在澳大利亚联邦法院起诉White Fox 指控侵犯其三条纹商标

    提起诉讼

    阿迪达斯（Adidas）在澳大利亚联邦法院起诉澳大利亚线上快时尚零售商White Fox，指控其销售带四条纹设计的服装与阿迪达斯的三条纹商标构成近似、并借其声誉牟利。阿迪达斯称White Fox多次拒绝停止销售及推广四条纹服装的请求，并寻求法院命令禁止其继续生产四条纹服装且交出相关产品利润。该诉讼于2026年9月提起；2026年10月9日（周五）案件首次开庭，White Fox的律师表示公司将主张四条纹仅为装饰用途而非商标性使用，法院已将案件排期至2027年初审理。

    当事方说明的目的. 阿迪达斯寻求法院命令，禁止White Fox继续生产四条纹服装，并迫使其交出相关产品所获利润。

    品牌回应

    • 否认 — White Fox

      White Fox’s barrister Ed Heerey KC said the Australian company would argue the four stripes emblazoned on the label’s clothing were simply decorative rather than a trademark.

    • 否认 — White Fox

      White Fox's legal team has defended the move, claiming that other Australian brands like Cotton On and Sportscraft sell items with "similar decorative stripes".

    • 否认 — White Fox Boutique

    来源摘录

    • Global sportswear brand Adidas claims Australian label White Fox is trying to trade off its reputation by infringing its distinctive three-stripe trademark.
    • Adidas is suing the online fast-fashion retailer in the Federal Court for selling clothes with a four-stripe design, which it argues is deceptively similar to its classic design.
    • This might lead Australians to think Adidas is associated with White Fox and has approved of the design, the documents claim.
    来源

  3. 2026

    adidas回应皮影戏帖文引发的批评

    公司回应

    2026年11月，adidas就一则未明确说明皮影戏源自印度尼西亚的社交媒体帖文引发的批评作出回应。该品牌道歉，并表示本应突出其印度尼西亚起源。帖文说明随后被修改为皮影戏源自印度尼西亚，并启发了东南亚其他地区。此前，原帖文被指暗示该艺术形式另有起源，从而引发批评。

    品牌回应

    • 道歉 — adidas

      Adidas has also apologised for the post saying it was sorry for “any unintentional offence that may have been taken”.

    • 澄清 — adidas

      It added that wayang kulit is also a “significant part of Malaysia’s cultural heritage” but noted that the company “should have highlighted its origins from Indonesia in the post”.

    • 整改 — adidas

      A quick check by MARKETING-INTERACTIVE found that the caption has since been edited to “Originating from Indonesia, wayang kulit has inspired other parts of Southeast Asia.”

    来源摘录

    • A quick check by MARKETING-INTERACTIVE found that the caption has since been edited to “Originating from Indonesia, wayang kulit has inspired other parts of Southeast Asia.”
    • Adidas has apologised for not clearly labelling that the wayang kulit, or shadow puppetry, originated in Indonesia in a post showcasing its influence on Malaysian culture.
    来源

  4. 2022

    终止与Ye和Yeezy的合作

    阿迪达斯在艺术家发表有争议的公开言论后结束了与Ye的关系。该决定终止了Yeezy产品的生产，并引发了关于库存、商业义务和财务风险的持续问题。

    来源

  5. 2021

    耐克起诉阿迪达斯侵犯专利

    提起诉讼

    耐克诉状称，阿迪达斯的 PrimeKnit 技术侵犯耐克六项专利，并指称阿迪达斯有49款鞋使用该技术。

    来源摘录

    • 根据耐克在12月8日递交的诉状，阿迪达斯有49款鞋使用PrimeKnit技术，该技术侵犯了耐克的六项专利。
    来源

  6. 2020

    阿迪达斯就延期支付门店租金道歉

    公司回应

    阿迪达斯在其决定延期支付因新冠封锁而关闭的门店租金遭到批评后致歉。该公司表示已向房东支付4月份租金。争议焦点在于该品牌最初决定延期支付关闭门店的租金，此举引发批评，随后公司道歉并确认已支付4月租金。

    品牌回应

    • 道歉 — Adidas

      “We would therefore like to apologize to you formally. We have paid our landlords the rent for April,” it said.

    来源摘录

    • “We would therefore like to apologize to you formally. We have paid our landlords the rent for April,” it said.
    • German sportswear maker Adidas apologizes on Wednesday for saying it would stop paying rent for stores around the world forced to close by coronavirus lockdowns after a storm of criticism, saying it would pay up for April after all.
    来源

  7. 2020

    阿迪达斯承诺采取招聘和投资措施应对种族不平等

    公司回应

    阿迪达斯承诺在美国黑人社区投资 2,000 万美元，并确保阿迪达斯和锐步在美国新增职位中至少 30% 由黑人和拉丁裔人士担任。公司表示，必须进一步采取行动打击种族主义并改善企业文化。

    当事方说明的目的. 打击种族主义并改善企业文化，以确保公平、多元与机会。

    来源摘录

    • The Adidas managing board said in a statement it recognised the contribution of the black community to its success, but admitted the company must do more to fight racism and improve company culture to ensure equity, diversity and opportunity.
    • Adidas has pledged to invest $20 million in the black community in the United States and make sure that at least 30 percent of all new US jobs are filled with black and Latino people at its Adidas and Reebok brands.
    • NEW YORK: Adidas AG, facing pressure from a growing number of its black employees, says it will fill at least 30% of its new positions with black and Latino people..The Germany-based company also said Tuesday it will invest $20 million in its black communities in the U.S. over the next four years.
    来源