Recent events
Recent events tied to this brand in public sources.
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2021
Alpen announces ‘Up & Alpen’ TV campaign
Alpen announced a planned TV campaign called ‘Up & Alpen’ to showcase its new look and tagline. The campaign was scheduled to launch ahead of the summer months.
2021
Alpen refreshes its brand look and packaging
Alpen received a new-look pack with an Alpine design and product imagery as part of a £2 million brand refresh marking its 50th anniversary.