Recent events
Recent events tied to this brand in public sources.
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2026
BMW relaunches Alpina as new BMW ALPINA brand
BMW announced the relaunch of its Alpina sub-brand as the new BMW ALPINA, introducing a new wordmark with center rear positioning inspired by Alpina's 1970s asymmetrical wordmarking, alongside bespoke options and craftsmanship standards.
2022
BMW Group announces acquisition of Alpina brand
BMW Group announced the acquisition of the Alpina brand. The transaction remained subject to conditions, including approval by antitrust authorities; BMW said the brand would be absorbed into the group from 2025 onwards.
2022
BMW Group acquires the ALPINA brand
The article reports that the ALPINA brand is now part of BMW Group.
2021
BMW announces recall of 258 vehicles over head restraints
BMW announced a recall involving 258 vehicles, including BMW X5, BMW X7, and Alpina XB7 models, because some may have second-row head restraints intended for a different vehicle model. BMW said it would fix the issue in the following months.
2020
Honda e and other models win 2020 German Car of the Year categories
The Honda e won the overall 2020 German Car of the Year title and the New Energy category; ALPINA B3 won the Performance category. The article also identifies Volkswagen Golf and Volkswagen ID.3 as category winners and Polestar 2 as the Luxury category winner.
2020
BMW ALPINA announces updated 2021 XD3
BMW ALPINA announced an updated 2021 XD3 for Australia featuring a 48-volt mild-hybrid diesel powertrain and improved equipment. The updated model was scheduled to become available early the following year.
2020
Alpina XB7 unveiled
Alpina unveiled the XB7, a high-performance SUV based on the BMW X7. The article says U.S. pre-orders were open and deliveries were expected in September.