Recent events
Recent events tied to this brand in public sources.
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2026
American Girl partners with AAPI Youth Rising
American Girl partnered with AAPI Youth Rising and said it was donating US$25,000 toward the nonprofit's ONE/180 pledge.
2026
American Girl reveals Corinne Tan doll
American Girl revealed Corinne Tan as its 2022 Girl of the Year and introduced a doll based on the character.
2021
RXR Realty sues American Girl over rent
RXR Realty filed suit against American Girl over missed rent. RXR alleges that American Girl owed about $500,000 in May rent at its flagship store and sought a retroactive rent abatement; American Girl had said it would pay less than half of its bill.
2020
American Girl announces permanent Scottsdale store closure
American Girl announced that its Scottsdale Quarter store, its only Arizona location, would close permanently. The company said the closure was partly intended to focus on its e-commerce efforts and would affect 26 full- and part-time employees.
2020
American Girl partners with The Go-Go's to promote Courtney doll
American Girl partnered with the band The Go-Go's to help launch the Courtney doll. The article describes the band's involvement in the doll launch but does not specify payment or other sponsorship terms.
2020
American Girl launches #ThankYouHeroes initiative
American Girl announced its #ThankYouHeroes initiative, which includes a donation program, a contest recognizing local heroes and a new scrubs outfit for its dolls.
2020
Lawsuit over Luciana Vega doll
Astronomer Lucianne Walkowicz sued American Girl and its parent company Mattel, alleging they used her likeness and name to create the Luciana Vega doll. She seeks to stop sales of the doll.
2019
American Girl launched the Joss collection
American Girl unveiled its 2020 Girl of the Year doll, Joss Kendrick, and reported that the Joss collection, including the doll and a two-book series, was available online on December 31 and would be available in retail stores on January 1.
2019
American Girl teams up with surfer Caroline Marks for Joss launch
American Girl teamed up with 17-year-old surfing prodigy Caroline Marks to celebrate the Joss Kendrick Girl of the Year launch; Marks said she would share the doll’s message about passion and hard work.
2019
American Girl announces Swarovski-crystal holiday doll
American Girl announced an exclusive holiday doll decorated with 5,000 Swarovski crystals and beads, priced at $5,000 and scheduled to hit shelves on November 8.