Recent events
Recent events tied to this brand in public sources.
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2026
Amperity introduces Pér, an AI agent for customer data and action workflows
Amperity announced the introduction of Pér, an AI agent grounded in a brand's own customer profiles that helps teams ask questions about customers, campaigns, and audiences, get answers and recommendations, and move approved decisions into enabled marketing and business tools.
2026
Amperity launches Pér AI agent for marketing workflows
Amperity introduced Pér, an AI agent built around its customer profiles, designed to help brands move from customer questions to approved actions inside existing marketing and business software. Users can ask natural-language questions about campaigns, audiences and customers, with teams reviewing and approving proposed actions before execution. Two customers, MacKenzie-Childs and Johnnie-O, cited early uses in retail and apparel marketing operations.
2021
Amperity receives fifth patent
Amperity announced that it had been awarded its fifth patent, U.S. Patent 10,922,337, for "Clustering of data records with hierarchical cluster IDs," covering its identity-resolution technology.
2020
Amperity launches Anonymous Engage
Amperity announced the launch of Anonymous Engage, a new anonymous data identity solution designed to help brands grow their marketable customer base.
2019
Custora to rebrand as Amperity's East Coast headquarters
As part of the acquisition, Amperity said Custora would officially rebrand and become Amperity's East Coast headquarters; the source describes this as a future plan, not a completed change.
2019
Amperity acquires Custora
Amperity announced that it had acquired Custora, bringing Custora's customer analytics platform into Amperity's offering.
2019
Amperity announces acquisition of Custora
Amperity announced that it was acquiring customer data company Custora. Financial terms were not disclosed.