Recent events
Recent events tied to this brand in public sources.
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2026
Anta completes acquisition of 29.06% stake in PUMA SE, becoming its largest shareholder
Anta Group announced it has completed the share transfer for PUMA SE, paying 1.5055 billion euros in cash for a 29.06% stake and formally becoming the largest shareholder of PUMA SE, the company behind the global sports brand Puma. The transaction is a strategic minority investment and Anta did not obtain corporate control.
2026
Anta completes acquisition of 29.06% stake in PUMA, becoming largest shareholder
Anta Sports announced on the evening of October 7 that it had completed the acquisition of a 29.06% stake in PUMA SE for EUR 1.5055 billion in cash, buying the shares held by the Pinault family investment company Artémis SAS. The transaction passed all required regulatory approvals and closing conditions, making Anta the largest shareholder of PUMA. The same day, PUMA officially confirmed Anta Sports as its new largest shareholder. Both sides stated that PUMA will remain independently operated, that Anta has no plan to launch a takeover bid, and that Anta only plans to seek appropriate seats on PUMA's supervisory board as a shareholder and strategic partner.
2026
Anta completes acquisition of 29.06% stake in Puma for €1.5055 billion
On October 7, Anta Group announced it had completed the acquisition of a 29.06% stake in Puma for a cash consideration of €1.5055 billion, officially becoming Puma's largest shareholder. The transaction had obtained the relevant regulatory approvals and satisfied customary closing conditions. Anta said it will respect Puma's independent governance structure and brand autonomy, will seek an appropriate seat on Puma's supervisory board, and currently has no plans to launch a takeover offer.
2026
Anta completes acquisition of 29.06% stake in PUMA SE to become largest shareholder
Anta Group announced on the evening of October 7, 2026 that it had completed the acquisition of a 29.06% stake in PUMA SE from Artémis SAS, the Pinault family's investment company, for a cash consideration of 1.5055 billion euros, becoming Puma's largest shareholder. According to the announcement, the stake acquisition had obtained approvals from all relevant regulators and all customary closing conditions for the transaction had been met.
2026
Anta completes acquisition of 29.06% stake in PUMA, becoming largest shareholder
On October 7, 2026, Anta Sports announced it had completed the closing of its cash acquisition of a 29.06% stake in German sportswear company PUMA SE for EUR 1.5055 billion, buying the shares from Artémis SAS, the Pinault family's investment vehicle, making Anta PUMA's largest shareholder. All regulatory approvals had been obtained and all closing conditions were met. Anta said it will seek seats on PUMA's supervisory board and has no current plan to launch a full takeover offer, and that it will respect PUMA's independent governance structure and brand autonomy.
2026
Anta announces agreement to acquire 29.06% stake in Puma for 1.5055 billion euros
On January 27, 2026, Anta announced it had reached a share purchase agreement with the Pinault family's Groupe Artémis to acquire a 29.06% stake in Puma for a cash consideration of 1.5055 billion euros, funded entirely from Anta's internal cash reserves. The price of 35 euros per share represented a premium of about 62% over Puma's pre-announcement closing price of 21.63 euros, and the stake makes Anta Puma's largest shareholder with board seats and influence over major decisions.
2022
ANTA Hydrogen Running Shoe 4.0 launch
ANTA Running launched the Hydrogen Running Shoe 4.0 in March 2022, featuring a new dual-layer midsole and upgrades to its cushioning and rebound performance.
2021
Anta founder's family establishes Hemin Foundation with RMB 10 billion donation
On Anta's 30th anniversary, the family of its founder donated RMB 10 billion in cash and shares to establish the Hemin Foundation, which will support charitable projects in medical assistance, sports, rural revitalization and environmental protection.
2021
Anta launches C202 GT marathon racing shoe
Anta introduced its first C202 GT marathon racing shoe using Anta Nitrogen technology at its innovation technology conference; the shoe was priced at 999 yuan.
2021
Anta appoints Wang Yibo global chief endorser
Anta announced Wang Yibo as the brand's global chief endorser.
2021
Anta announces plans to leave BCI
Anta said it was seriously concerned about BCI's recent statement and was initiating procedures to leave the organization. The statement also said Anta had used cotton from Chinese cotton-producing regions, including Xinjiang, and would continue to do so.
2021
Anta launches its 2021 “Beauty Through Movement” women’s campaign
Anta, together with brand ambassador and freestyle skier Gu Ailing, launched the “Beauty Through Movement” marketing theme for women and started a series of women’s promotional activities planned for 2021.
2020
Amer Sports agrees to sell Precor assets to Peloton
Amer Sports Oy agreed to sell Precor assets to Peloton Interactive for total cash consideration of $420 million, subject to adjustments under the agreement and satisfaction of conditions precedent.
2020
Anta launches the Growth Through Sports public-welfare program 2.0
Anta Group launched the second phase of its Growth Through Sports public-welfare program and announced plans to donate 600 million yuan over the next three years in support of the program.
2020
Anta announces shift to direct-to-consumer retail
Anta announced that from the second half of 2020 its main brand would transition from wholesale distribution to direct-to-consumer retail, with the company projecting that direct-to-consumer business would account for 70% by 2025.
2020
Anta Sports to end distributor partnerships in 11 regions
Anta Sports said it would end distribution agreements with distributors in 11 regions of China and move to a mixed operating model combining directly operated Anta brand stores and franchisee-operated stores. It signed memoranda with the relevant distributors on August 25, 2020, setting out principles for the termination and related matters.
2020
Anta Group and WWF sign global strategic partnership agreement
Anta Group and WWF signed a three-year global strategic partnership agreement to work on textile-industry sustainability and biodiversity protection.
2020
Anta Sports projects first-quarter revenue decline
A headline reports that Anta Sports expected its first-quarter revenue to fall by about 20%; the supplied article text does not provide further details.
2019
Anta sells part of its Amer Sports economic interest
Anta sold a combined 5.25% economic interest in Amer Sports to Anta executives, senior management, investment firms and Fountain Vest for €140 million. Anta retained 57.7% of the voting rights and 52.7% of the economic interest.
2019
Huayang Union and Xunlei Chain launch Magellan platform
Huayang Union and Xunlei Chain launched Magellan, a blockchain-based user value platform. Anta, Dmall, and Maoyan were named as the first brand clients to connect to the platform.