Recent events
Recent events tied to this brand in public sources.
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2022
OPPO and Anytime Fitness collaborate in the Philippines
OPPO and Anytime Fitness collaborated in the Philippines to promote fitness and a balanced lifestyle, with offers for customers and employees of both brands and plans for a digital workout series.
2020
Anytime Fitness apologizes for workout promotion
After a Wauwatosa franchise's “I Can't Breathe” workout prompted backlash, Anytime Fitness said its corporate team had been unaware of the workout and apologized. The franchise co-owner and general manager also issued an apology.
2020
Backlash over Anytime Fitness workout advertisement
A Wisconsin Anytime Fitness location faced public criticism after advertising a workout called “I Can't Breathe” with an image of a kneeling person. Critics said the workout mocked George Floyd’s death.
2020
Anytime Fitness faces backlash over “I can't breathe” workout
An Anytime Fitness franchise location in Wauwatosa, Wisconsin, faced national backlash after a workout titled “I can't breathe” was posted at the gym. Corporate management issued a statement saying it was shocked and devastated by the franchise location's choice to offer the workout.
2020
Anytime Fitness apologizes over “I can't breathe” workout
After a Wauwatosa franchise offered an “I can't breathe” workout, Anytime Fitness spokespeople apologized, said the incident was being shared with franchise owners as an example of what not to do, and announced anti-racism training for franchise staff.
2020
Anytime Fitness responds to Wauwatosa workout promotion
Anytime Fitness co-founders said the Wauwatosa franchise location’s promotion of an “I Can’t Breathe” workout was offensive and inconsistent with brand values, apologized, and described actions taken by the location’s owner, including terminating the trainer who promoted it.
2020
Anytime Fitness apologizes for Wauwatosa workout
Anytime Fitness cofounders and its brand president posted an apology after a Wauwatosa gym displayed an “I Can't Breathe” workout that sparked a social-media backlash.