Recent events
Recent events tied to this brand in public sources.
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2026
ATG buys Lowe Alpine
Dealroom reports that ATG bought outdoor brand Lowe Alpine from Rab's owner.
2021
ATG reappoints Johan Carlson to its board
ATG confirmed Johan Carlson’s reappointment to its board. He was scheduled to begin the role on 1 September 2021.
2021
Petra Forsström to leave ATG board
ATG said Carlson’s appointment would also see Petra Forsström depart from her position on the company’s board.
2020
Curaleaf completes acquisition of ATG cultivation and processing operations
Curaleaf completed its acquisition of Alternative Therapies Group’s licensed cultivation and processing operations in Amesbury, Massachusetts. ATG’s dispensaries in Amesbury, Salisbury and Salem were spun off and continue to operate under the ATG brand.
2020
ATG announces “The Shows Will Go On” campaign
Theatre company ATG announced a national advertising campaign intended to prepare audiences for theatre's eventual return and encourage support for theatres when they resume operating.