Recent events
Recent events tied to this brand in public sources.
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2026
Athleta leader exits; Gap plans to rebuild slumping brand
Per a Business of Fashion headline, the leader of Athleta is exiting, and Gap plans to use the exit to rebuild its slumping brand. The source provides only the headline, so no executive name or exit date is established.
2026
Lululemon appoints Athleta CEO Maggie Gauger as president and chief product officer
Lululemon announced on Wednesday, Oct 7, 2026 that Athleta CEO Maggie Gauger is joining the company as president and chief product officer, a newly created role, effective later this month. Alongside the announcement, Lululemon also appointed Joseph Godsey as chief operating officer and said it is searching for a chief brand officer, a chief communications officer and a chief technology officer. The move comes about a month after Heidi O'Neill took over as Lululemon CEO.
2021
Athleta to sponsor Beach Yoga SoCal class
Athleta was announced as the sponsor of Beach Yoga SoCal's Signature Beach Flow class scheduled for November 28 at 10:30 a.m.; it planned to provide swag bags and raffle a $100 gift certificate to attendees.
2021
Athleta launches AthletaWell
Athleta unveiled AthletaWell, a health and wellness platform available exclusively to members of its Athleta Rewards loyalty program.
2021
Athleta partners with and invests in Obé Fitness
Athleta partnered with and invested in Obé Fitness. The brands will work together on apparel, content, events and shopping experiences, and Obé Fitness will provide AthletaWell members with free access to exclusive workouts.
2021
Athleta, WSF and Allyson Felix form childcare grant program
Athleta, the Women's Sports Foundation and Allyson Felix teamed up to form The Power of She Fund: Child Care Grants, a $200,000 program intended to cover childcare costs for mother athletes competing at the Tokyo Games and the 2022 Beijing Winter Olympics.
2021
Athleta signs apparel partnership with Simone Biles
Athleta signed an apparel partnership with Simone Biles and said it plans to co-create an activewear line with her and design other signature products.
2021
Athleta opens store in Mount Kisco
Athleta opened a store in Mount Kisco, Westchester County, on February 23, 2021.
2020
Gap retail chains sue Brookfield affiliates over rent obligations
Five Gap retail chains—Gap, Athleta, Banana Republic, Old Navy and Janie & Jack—sued Brookfield affiliates, arguing that coronavirus-related restrictions made their lease obligations illegal, impossible or impracticable. They sought to modify or terminate the leases and obtain refunds of rent and expenses paid in advance for March 2020.
2020
Gap announced temporary North American store closures
Gap announced that it would temporarily close its shops across North America starting March 19, including stores of its listed store brands.