Recent events
Recent events tied to this brand in public sources.
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2026
Audemars Piguet launches The Watch Keepers
Audemars Piguet introduced The Watch Keepers, a digital end-to-end service for buying and selling authenticated Audemars Piguet Certified Pre-Owned watches. The platform is to roll out in Europe and Switzerland before progressively expanding across regions worldwide.
2026
Audemars Piguet launches The Watch Keepers
Audemars Piguet introduced The Watch Keepers, an official digital marketplace and certified pre-owned service for buying and selling authenticated watches. The service initially operates in Europe and Switzerland.
2026
Audemars Piguet launches Royal Oak Joaillerie high jewelry collection
Watch brand Audemars Piguet announced the launch of Royal Oak Joaillerie, its first standalone jewelry collection built around the Royal Oak design, comprising 19 high jewelry pieces in diamonds, emeralds and pink sapphires across three design lines (Dream of Joux, Frosted Gold, Risoud Eclipse). The pieces will initially be presented at private client events followed by a global tour, with most works made to order in small quantities rather than displayed for direct sale in AP stores.
2026
Audemars Piguet says Royal Pop collaboration with Swatch is breaking sales records
Audemars Piguet CEO Ilaria Resta said the Swiss luxury watchmaker's sales and engagement are breaking records following the May launch of its Royal Pop collaboration with Swatch, with a record month every month since the launch, organic sales growth of 10% in 2025, and 2026 expected to exceed that record. The privately held company does not report revenue or profits.
2020
Audemars Piguet launches Code 11.59 Flying Tourbillon Chronograph
Audemars Piguet launched the Code 11.59 Flying Tourbillon Chronograph, a self-winding watch combining a flying tourbillon with a flyback chronograph. The 50-piece edition was reserved for the brand’s biggest collectors and priced at US$261,520 per watch.
2019
Audemars Piguet appoints Stefanie Ng Southeast Asia CEO
Audemars Piguet appointed Stefanie Ng as CEO for Southeast Asia, including India and Australia.