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Brand AI

B2W

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2023

    Accounting inconsistencies at Americanas S.A.

    Americanas S.A., the company formed through the combination of Lojas Americanas and B2W, disclosed significant accounting inconsistencies and entered judicial reorganization. The matter triggered creditor negotiations, management changes, investigations, and a restructuring of the successor group's operations and liabilities. B2W had already ceased to be a separate company when the disclosure occurred.

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