Recent events
Recent events tied to this brand in public sources.
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2021
JETRO and b8ta collaborate on Japanese product showcase
JETRO and Dubai-based concept store b8ta collaborated on an in-store showcase of 10 Japanese products. The showcase had been running since December 2021.
2021
TUT partners with b8ta for an in-store retail experience
TUT Fitness Group announced that it had opened its first New York in-store retail experience in partnership with b8ta, showcasing TUT fitness products.
2020
Toys R Us, Tru Kids and Amazon enter toy ecommerce partnership
Tru Kids, the parent company of Toys R Us, will work with Amazon and retail firm b8ta on toy ecommerce. Customers will browse and select products on the Toys R Us website and complete purchases on Amazon.