Recent events
Recent events tied to this brand in public sources.
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2021
BACARDÍ Coquito returns for the holiday season
BACARDÍ brought back its ready-to-serve Coquito for the holiday season. The 750 ml product was available through ReserveBar, Drizly, and select grocery and liquor stores across the country, while supplies lasted.
2021
BACARDÍ and Aviator Nation launch limited-edition apparel collection
BACARDÍ teamed up with apparel brand Aviator Nation on a limited-edition collection featuring Aviator Nation’s striped styles with BACARDÍ-inspired colorways. The collection was on sale and available through Shop.Bacardi.com.
2021
Bacardi partners with Design My Night on going-out guide
Bacardi teamed up with Design My Night for a campaign encouraging on-trade business and launched The Bacardi Guide to Going Out (Again), a quiz that tailors cocktail choices and bar venues to users.
2021
Bacardi appoints global malts ambassador
Bacardi appointed Matthew Cordiner as global malts ambassador for its portfolio of single malt Scotch whiskies, succeeding Georgie Bell.
2021
Bacardi launches Mix Lab cocktail app
Bacardi announced the launch of Mix Lab, an app that provides personalized cocktail recipes, tutorials, and opportunities for bartenders to showcase their expertise. The app is available to download for free on iOS and Android.
2021
Bacardi launches Conga Feat. You campaign
Bacardi unveiled its Conga Feat. You campaign, featuring a remake of “Conga” with Meek Mill and Leslie Grace.
2021
Bacardi launches #CraftedForYou campaign in Singapore
Bacardi launched the #CraftedForYou campaign in Singapore, offering shoppers who purchase selected premium products a gift card for two complimentary cocktails at participating bars.
2020
Bacardi responds to criticism of Plume & Petal marketing language
After criticism of gendered language used to describe its Plume & Petal vodka line, Bacardi said it was proud of the product but not the use of gendered language.
2020
Bacardi launches #RaiseYourSpirits support initiative
Bacardi pledged $3 million to help workers in the bartending and spirits industry and launched the Instagram initiative #RaiseYourSpirits to support bars and restaurants affected by the Covid-19 shutdown.
2020
Bacardi shifts distillery production to supply sanitiser ethanol
Bacardi shifted production at its principal distillery in Cataño, Puerto Rico, to supply ethanol to Olein Refinery for production of 1.7 million bottles of 10-ounce hand sanitiser. The shift began on March 17 and would continue as needed.
2020
Bacardi joins Grand Bahama recovery initiative
Bacardi joined the RISE grant initiative as a partner with the Grand Bahama Port Authority and Mercy Corps, supporting recovery grants for small businesses affected by Hurricane Dorian. Bacardi pledged close to $1 million toward the effort.
2019
Bacardi acquires substantially all of Stillhouse’s assets
Bacardi acquired substantially all of Stillhouse’s assets, bringing the brand into Bacardi’s portfolio. The source does not state the date the acquisition was completed.
2019
Bacardi acquires the remainder of Stillhouse Spirits
Bacardi acquired the remainder of Stillhouse Spirits, bringing the whiskey and vodka producer fully into its portfolio. The article says the deal was consummated on the terms Bacardi had proposed before the litigation.
2019
Selfridges unveils robot bartender experience
Selfridges unveiled a robotic cocktail-making bartender called Toni in collaboration with Bacardi. The installation was set to go on show from 23 October in the store’s Smartech expansion on Oxford Street.
2019
Class-action lawsuit over Bombay Sapphire ingredients
A class-action lawsuit filed in U.S. District Court in Miami named Bacardi and Winn-Dixie as defendants. The suit alleges that Bacardi adds grains of paradise, which is prohibited under an old Florida law, to Bombay Sapphire gin; it also claims consumer damages based on the purchase price. The article reports allegations, not a court determination.