Recent events
Recent events tied to this brand in public sources.
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2019
Backcountry.com apologizes and announces withdrawal of a trademark action
Backcountry.com CEO Jonathan Nielsen said the company had mishandled its trademark claims and apologized. The company said it was withdrawing the Marquette Backcountry action and would reexamine its broader approach to trademarks.
2019
Backcountry.com faces backlash over trademark lawsuits
Backcountry.com faced public backlash after suing small businesses over their use of the word “backcountry.” The article describes complaints and critical comments on the retailer’s social media channels.