Recent events
Recent events tied to this brand in public sources.
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2021
Ben's Original launches “Everyone's Original” campaign
Mars Food introduced Ben's Original's first global marketing campaign, “Everyone's Original,” on August 16, 2021. The campaign was set to air first in the U.S. before rolling out to Australia, the UK, Germany, Canada and France.
2020
Mars announced the renaming of Uncle Ben's to Ben's Original
Mars announced that its Uncle Ben's rice product would be renamed Ben's Original and that the package would drop the character image. The announcement followed longstanding criticism that the branding employed racist stereotypes of African Americans.