Recent events
Recent events tied to this brand in public sources.
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2026
Betty Crocker launches limited-edition cake-slice handbags
Betty Crocker launched a limited-edition line of cake-slice handbags inspired by its packaging and cake mixes, priced at $89, with a second drop scheduled for September 10th.
2020
T-Mobile and Betty Crocker collaborate on 5G layer cake promotion
T-Mobile partnered with Betty Crocker to make a limited-edition cake themed around T-Mobile's 5G network. A small number of people could try the cake for free, and T-Mobile said users could follow its social accounts for more chances to win cake mix.