Recent events
Recent events tied to this brand in public sources.
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2021
Wise Food Storage Veterans Day giveaway
Wise Food Storage ran a Veterans Day giveaway from November 11 to November 18 featuring products from Boot Campaign partners to raise awareness for the Boot Campaign.
2021
Black Rifle Coffee Company partners with USA Archery
Black Rifle Coffee Company announced that it joined USA Archery as a partner during the 2020 Tokyo Olympic and Paralympic Games, and said it would support local Olympic coverage with a series of ads.
2020
Black Rifle Coffee Company denies sponsoring or having a relationship with Kyle Rittenhouse
After a company-logo shirt worn by Kyle Rittenhouse appeared in a social media photo, Black Rifle Coffee Company stated that it did not sponsor him and had no relationship with him. The company also clarified that its sponsorship of Blaze Media was continuing.
2020
Black Rifle Coffee Company launches firefighter coffee-donation campaign
Black Rifle Coffee Company launched its “Buy A Bag, Give A Bag” campaign, pledging to donate a bag of coffee or a can of its ready-to-drink coffee for every coffee purchased on its website during September. Donations were intended for firefighters battling West Coast wildfires.
2020
Black Rifle Coffee launched Buy a Bag, Give a Bag
Black Rifle Coffee announced the launch of its Buy a Bag, Give a Bag initiative. From March 24 to April 3, 2020, the company said it would donate a bag of coffee or other coffee products for every coffee product purchased on its website, supporting medical personnel, first responders and service members responding to COVID-19.
2020
Black Rifle Coffee announced planned coffee deliveries with the USO
Black Rifle Coffee said it would partner with the USO to deliver coffee in care packages for military medical workers overseas.