Recent events
Recent events tied to this brand in public sources.
Back to profile3 entries
2021
Coca-Cola announces acquisition of BodyArmor
Coca-Cola announced a $5.6 billion acquisition of control of sports-drink maker BodyArmor. The article describes the transaction as covering all control and elsewhere as a purchase of a 70% stake.
2021
Coca-Cola acquires full control of BodyArmor
Coca-Cola announced that it had acquired full control of sports drink brand BodyArmor for $5.6 billion.
2020
BodyArmor named official sports drink of the US Open
BodyArmor and the U.S. Tennis Association announced a partnership under which BodyArmor Lyte would become the official sports drink of the US Open, with the agreement scheduled to take effect on August 31, 2020.