Recent events
Recent events tied to this brand in public sources.
Back to profile7 entries
2026
Boohoo fined €2.3m by French consumer watchdog over deceptive discounts
France's Directorate-General for Competition, Consumer Affairs and Fraud Control fined Boohoo €2.3 million (£2 million) after finding that 40% of examined promotions were not genuine price reductions, 7% offered smaller reductions than advertised, and 48% actually represented a price increase; the regulator also found Boohoo used terms such as 'leather' and 'suede' to market synthetic products, contravening French product labelling rules. Boohoo said the issues related to October 2023 to February 2024 under previous management and had been resolved.
2022
Boohoo suspends sales and closes websites in Russia
Boohoo announced that it would suspend all sales to Russia and close its websites in the country.
2021
Boohoo launches early Boxing Day sale
Boohoo's early Boxing Day sale was live, offering discounts of up to 80 per cent.
2021
Boohoo and Alshaya partner to grow Debenhams in the Middle East
Boohoo formed a partnership with Alshaya Group to build the Debenhams brand in the Middle East. Alshaya will have exclusive rights to operate Debenhams stores and a local e-commerce platform in Kuwait, Saudi Arabia, the United Arab Emirates, Bahrain, Egypt, Oman and Qatar.
2021
Boohoo announces acquisition of Burton, Dorothy Perkins and Wallis digital assets
Boohoo acquired the e-commerce and digital assets, associated intellectual property, customer data, business information and inventory related to Burton, Dorothy Perkins and Wallis from Arcadia Group's joint administrators for £25.2 million. The transaction was expected to complete on February 9, 2021; it did not include physical stores.
2020
Boohoo raises full-year guidance
Boohoo raised its full-year revenue growth guidance to 28%–32%, compared with its previous guidance of about 25%.
2019
boohoo unveils All That Glitters holiday campaign
boohoo unveiled its All That Glitters holiday campaign, featuring models Josephine Skriver, Romee Strijd, Elsa Hosk, Jasmine Tookes and Yvonne Simone.