Recent events
Recent events tied to this brand in public sources.
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2022
Boss launches GX-100 multi-effects processor
Boss debuted the GX-100, a multi-effects processor pedal compatible with electric and bass guitars; the article says it was available for $599.
2022
BOSS and HUGO unveil updated visual identities
HUGO BOSS introduced new logos for its BOSS and HUGO brands as part of a brand refresh.
2022
BOSS and HUGO launch global promotional campaigns
HUGO BOSS launched global promotional campaigns for its BOSS and HUGO brands alongside the brand refresh.
2020
BOSS appoints Shohei Ohtani global brand ambassador
HUGO BOSS announced that baseball player Shohei Ohtani would become a global brand ambassador for BOSS and represent the brand in activities including sports-related events.
2019
BOSS introduces the SY-1000 guitar synthesizer
BOSS introduced the SY-1000 guitar synthesizer and said it would be available in January 2020 for $999.99.