Recent events
Recent events tied to this brand in public sources.
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2026
Boston Beer Company camo packaging launch
Boston Beer Company (SAM) launched camo packaging, which Simply Wall Street reports has changed the company's investment story.
2021
Peak Processing and The Boston Beer Company sign Canadian beverage deal
Peak Processing Solutions signed a five-year deal with The Boston Beer Company to research, develop and exclusively manufacture cannabis-infused, non-alcoholic drinks for the company in Canada.
2021
Peak, Boston Beer and Entourage agree to develop and distribute cannabis-infused beverages in Canada
Peak Processing Solutions, Boston Beer subsidiary BBCCC, Inc. and WeedMD Rx, a subsidiary of Entourage Health, entered into agreements covering the development, production, marketing, distribution and sale of non-alcoholic cannabis-infused beverages in Canada. Peak is to manufacture the products exclusively under BBC branding, while Entourage is to market, distribute and sell them.
2021
Boston Beer and PepsiCo announce collaboration to produce HARD MTN DEW
The Boston Beer Company and PepsiCo announced plans to collaborate to produce HARD MTN DEW, an alcoholic beverage. Boston Beer will develop and produce the product, while a new PepsiCo entity will sell, deliver, and merchandise it; consumers were expected to find it on shelves in early 2022.
2021
PepsiCo announces planned Hard Mtn Dew launch
PepsiCo announced plans to launch a Mountain Dew-branded alcoholic beverage in the United States early the following year. The planned drink, called Hard Mtn Dew, is a citrus-flavored malt beverage with 5% alcohol by volume.
2020
Boston Beer appoints two directors to its board
The Boston Beer Company appointed Michael M. Lynton and Samuel A. Calagione, III to its Board of Directors, effective October 7, 2020.
2020
Boston Beer appoints Julio Nemeth to its board
The Boston Beer Company announced that Julio Nemeth was appointed to its Board of Directors, effective January 31, 2020.