Recent events
Recent events tied to this brand in public sources.
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2022
BrewDog faces criticism over deer-cull plan
BrewDog faced criticism from PETA over its plan to cull deer on its estate to protect trees in its Lost Forest project. The article describes the plan as part of an ongoing debate about forest restoration and deer management.
2021
UK advertising watchdog rules BrewDog gold-can competition ad misleading
The Advertising Standards Authority found that BrewDog's competition was misleading because the prize was gold-plated replica cans rather than solid-gold cans as described in the ads. It ruled that the advert must not appear again in its current form.
2021
BrewDog appoints Allan Leighton as chairman
BrewDog appointed Allan Leighton as chairman. The article says the appointment was intended to help repair the company’s reputation after former employees complained of a “culture of fear” and “toxic” atmosphere.
2021
Crimson Cup and BrewDog partner on Triple Ripple
Crimson Cup Coffee & Tea partnered with BrewDog to launch the Triple Ripple nonalcoholic coffee stout, which debuted in the June BrewDog & Friends box.
2021
Tony’s Chocolonely and BrewDog launch Tony’s Hopolonely
Tony’s Chocolonely and BrewDog launched Tony’s Hopolonely, a limited-edition white chocolate and raspberry milkshake IPA available in Europe.
2021
BrewDog and Tony’s Chocolonely announce collaborative beer
BrewDog revealed details of a beer it is creating with Tony’s Chocolonely: a white chocolate and raspberry milkshake IPA.
2021
BrewDog launches beer subscription club
BrewDog launched a direct-to-consumer subscription service that ships monthly boxes of beer from BrewDog and other craft brewers. The article reports that BrewDog said it would offset 2.5 kg of CO2 for every box shipped.
2021
BrewDog Indianapolis location faces discrimination allegations
Former employees alleged that a BrewDog bar in Indianapolis fired female and LGBTQ staff because it wanted a “change in culture.” BrewDog USA said it was investigating; an initial review indicated the dismissals were based on performance, and the manager who instructed them had left the company.
2021
BrewDog achieves B Corp certification
BrewDog achieved B Corp certification after more than a year of assessments across its global business.
2020
BrewDog and Crowns & Hops announce 8 Trill Pils partnership
BrewDog announced a partnership with beer brand Crowns & Hops to release a limited-edition 8 Trill Pils beer across the UK, the US and Germany. The release is presented as an initiative to raise awareness of racial equity.
2020
BrewDog partners with Ricky Gervais on Street Dog beer
BrewDog partnered with Ricky Gervais on a limited-edition beer called Street Dog, with all profits going to dog rescue charities.
2020
Crown & Hops and BrewDog launch the 8 Trill Pils Fund
Crown & Hops and BrewDog launched the 8 Trill Pils Fund, making $100,000 available to provide financial support to Black-owned breweries.
2020
Brewdog rebrands its packaging
Brewdog has rebranded its packaging, introducing cans with a shield design, a smaller dog logo and bright colouring.
2019
BrewDog launches mini-bond round
BrewDog launched a mini-bond round through Crowdcube. The article reports that the offering had raised £464,000 from 355 investors since launch and was set to close at the end of December.
2019
BrewDog launches the Hybrid Burger
BrewDog launched a burger combining a patty made of 50 percent beef and 50 percent vegan patty from Beyond Meat’s plant-based range. BrewDog said the product was intended to encourage customers to consume less meat.