Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2026
CCPA fines Britannia over whole wheat bread claims
Fine or penalty
The Central Consumer Protection Authority (CCPA) imposed a Rs 1 lakh penalty on Britannia Industries Ltd over the "100% Whole Wheat Bread" advertising claim, finding that the bread contained only 62 per cent whole wheat flour. The order also directed Britannia to discontinue the advertisements and submit a compliance report within 15 days.
Source excerpt
It also referred to Section 2(9) on the consumer’s right to be informed about quality, quantity, purity, standard and price.
In an order dated October 22, 2026, the authority directed the company to stop the advertisements with immediate effect and file a compliance report within 15 days.