Recent events
Recent events tied to this brand in public sources.
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2026
CCPA fines Britannia over whole wheat bread claims
The Central Consumer Protection Authority (CCPA) imposed a Rs 1 lakh penalty on Britannia Industries Ltd over the “100% Whole Wheat Bread” advertising claim, finding that the bread contained only 62 per cent whole wheat flour. The order also directed Britannia to discontinue the advertisements and submit a compliance report within 15 days.
2021
Britannia and Accenture announce digital operations collaboration
Britannia announced a collaboration with Accenture to further digitalise Britannia’s business operations. The joint statement said the project would support procurement and supply-chain management and facilitate digitisation across more than 80 manufacturing units and 50 warehouses.
2021
Accenture and Britannia collaborate on digital transformation
Accenture worked with Britannia on a digital transformation program, designing, developing and deploying a technology system based on SAP S4HANA.
2021
Britannia runs An Ode to Simpler Times campaign
Britannia supported the Milk Bikis Classic relaunch with the influencer-driven digital campaign “An Ode to Simpler Times,” which was running across social media platforms at the time of the report.
2021
Britannia announces Milk Bikis Classic relaunch in Tamil Nadu
Britannia said it was preparing to bring Milk Bikis Classic back to the market, beginning with Tamil Nadu; the article describes the relaunch as forthcoming, not completed.
2021
Britannia appoints Urjit Patel as additional director
Britannia approved the appointment of Urjit Patel as an additional non-executive and independent director for a five-year term, effective March 31, 2021, subject to shareholder approval.
2020
Britannia launches Cheese StarChef digital campaign
Britannia launched Britannia Cheese StarChef, a 12-part YouTube cooking series featuring Saif Ali Khan, chef Shipra Khanna and Britannia Cheese. The campaign was described as a digital campaign across Indian metros and multiple platforms.
2020
Britannia launches WhatsApp-based store locator
Britannia launched a GPS-based WhatsApp chatbot service that shows consumers nearby stores recently serviced by the company and selling Britannia products.
2020
Britannia partners with Dunzo for home delivery
Britannia Industries said it partnered with Dunzo to deliver its product range to customers during India's nationwide lockdown. Customers can order Britannia products through the Dunzo app, with the first Britannia Essentials store in Bengaluru set to operate from Tuesday and expansion to other cities planned.