Recent events
Recent events tied to this brand in public sources.
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2025
Lufthansa Group unveils new brand identity to unify airline portfolio
Lufthansa Group presented a new brand identity in December 2025 designed to unify its growing portfolio of airline brands and increase group visibility. The identity centers on the crane logo without the surrounding circle, adds six new colour tones, and applies the 'Member of Lufthansa Group' designation and tagline more consistently, including on all aircraft and, from 2026, at lounge entrances worldwide.
2021
Brussels Airlines introduces a new brand identity
Brussels Airlines presented a new brand identity featuring a new logo, aircraft livery, color scheme and tagline.
2020
Lufthansa Group and Amadeus renew and expand technology partnership
Lufthansa Group and Amadeus renewed and expanded their technology partnership. The agreement continues the use of Amadeus' Altéa Passenger Service System by Lufthansa Group airlines and includes expanded services and collaboration.