Recent events
Recent events tied to this brand in public sources.
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2021
Budweiser Beats launched in India
AB InBev extended its Budweiser portfolio into India’s non-alcoholic energy drink market with Budweiser Beats, a newly launched energy drink.
2020
Budweiser announces limited-edition Big Sean cans
Budweiser announced that it would release limited-edition 25-ounce Tall Boy cans featuring Big Sean throughout Michigan.
2020
Wisynco secures exclusive Jamaica distribution for AB InBev beer brands
Wisynco said it had a deal with Anheuser-Busch InBev to exclusively distribute Budweiser, Corona, Becks and Stella Artois beer brands in Jamaica. Distribution was due to start in the following weeks.
2020
Budweiser launches national advertising campaign in Ireland
Budweiser Brewing Group launched an advertising campaign for the Budweiser brand in the Republic of Ireland, planned across television and online channels.
2020
Costcutter announces Bringing Summer Home campaign
Costcutter announced its Bringing Summer Home promotional campaign, scheduled to launch on 15 July. The six-week campaign includes online games sponsored by Budweiser.
2020
Budweiser launches Streetwear Co. in India
Budweiser launched its Budweiser Streetwear Co. apparel collection in India, including masks, T-shirts, sweatshirts, tops and track pants. The collection was introduced in association with Myntra.
2020
WPT and Budweiser partner on celebrity charity poker event
The World Poker Tour partnered with Budweiser on The King’s Celebrity Poker Challenge, a charity poker event on ClubWPT benefiting World Central Kitchen. Budweiser pledged $15,000 for each of six players, with an additional $35,000 donated in the winner’s name.
2020
JD.com launches Online-Clubbing live-commerce campaign
JD.com launched its Online-Clubbing live-commerce campaign with Taihe Music Group and multiple drinks companies, combining live music shows with drink sales on its platform.
2020
Budweiser commissions Cowboy Cerrone specialty cans
Budweiser commissioned specialty beer cans in support of its longtime sponsored fighter Donald Cerrone ahead of UFC 246. The cans were reportedly to be sold in Las Vegas that week.