Recent events
Recent events tied to this brand in public sources.
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2026
Build-A-Bear launches Mellow Moodies collection for teens and young adults
Build-A-Bear Workshop introduced Mellow Moodies, a new plush collection created specifically for teens and young adults, on October 8, 2026. The collection launches with three characters — Huck the Bear, Mateo the Dog and Willow the Fox — built on the brand's Make-Your-Own experience, with the first drop available at Build-A-Bear Workshop locations and buildabear.com and more Mellow Moodies planned for future drops.
2021
Build-A-Bear Workshop raises fiscal 2021 guidance
Build-A-Bear Workshop said it expects fiscal 2021 revenue and EBITDA to exceed its previous guidance, raising its estimated revenue range to $390 million–$400 million and its expected EBITDA range to $55 million–$60 million.
2021
Build-A-Bear announces Animal Crossing: New Horizons collection
Build-A-Bear announced a collaboration for a collection of Animal Crossing: New Horizons stuffed animals, planned to become available at its physical and digital stores. The products were not yet available when reported.
2020
Discovery announces Shark Week 2020 consumer products programme
Discovery announced a Shark Week 2020 consumer products programme featuring new and returning merchandise partners and themed products across several categories. Some listed products were planned for release in July.