Recent events
Recent events tied to this brand in public sources.
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2021
Mondelēz India inaugurates The Purple Room Cadbury experience zone
Mondelēz India inaugurated The Purple Room at Freshpik in Mumbai, a Cadbury experience zone featuring a 3D chocolate printer and other activities.
2021
Cadbury launches Caramilk Hokey Pokey in Australia
Cadbury launched Caramilk Hokey Pokey in Australia after the product had previously been sold only in New Zealand.
2021
Cadbury announced its Show You Care, Hide It campaign
Cadbury announced the launch of its “Show You Care, Hide It” initiative in aid of Barnardos. The initiative encouraged people to hide a Cadbury Easter egg, share a photo on social media, and text a donation; Cadbury said it would match donations made to Barnardos on Easter Saturday.
2020
Cadbury faces shrinkflation accusations over multipack bars
Cadbury planned to reduce the size of chocolate bars sold in multipacks while keeping prices unchanged. Consumer groups accused the company of "shrinkflation," describing the products becoming smaller without a price reduction.
2020
Shops reopen at Gunwharf Quays
Shops at Gunwharf Quays were set to reopen on Monday, June 15, with social-distancing measures and limited capacity. The article lists brands whose shops would open, including Hugo Boss, Cadbury and Armani.
2020
Cadbury Snack digital audio campaign launched in Ireland
Mondelez, Carat and audioXi developed a digital audio campaign for Cadbury Snack, which was rolled out on audioXi’s platform and targeted at younger audiences in Ireland.
2020
Mondelez launches Cadbury Chocobakes “Meetha Chuppa Rustom” campaign
Mondelez launched the “Meetha Chuppa Rustom” campaign for Cadbury Chocobakes, conceptualized by Mondelez India and Ogilvy.
2019
Court rules in Cadbury trademark and unfair-competition case
A Beijing court ruled at first instance that 怡口莲（厦门）食品有限责任公司 infringed Cadbury’s 怡口蓮 trademark rights and engaged in unfair competition. It ordered the company to stop the infringement, change its company name, publish a statement, eliminate the effects, and pay more than RMB 2.43 million in damages and reasonable expenses.
2019
Mondelēz recalls Cadbury Little Robins batches over undeclared almonds
Mondelēz International recalled batches of Cadbury’s Dairy Milk Little Robins after they were found to contain almonds not listed on the label. Mondelēz said the incident resulted from a packaging error.