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Cartier

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

Back to profile3 entries

  1. 2022

    Cartier files unfair-competition complaint against Tiffany

    Lawsuit filed

    Cartier said it filed a complaint in a New York court against Tiffany & Co for unfair competition. The complaint alleges that a former Cartier employee accessed drives, files and documents without a business need before leaving to join Tiffany; Tiffany denied the allegations.

    Company response

    • Denial — Tiffany & Co.

      Tiffany formally denies these baseless allegations and plans to vigorously defend itself.

    Source excerpt

    • According to the complaint, before she left Cartier, the employee accessed drives, files and documents for which she had no business need as an employee of the company.
    • Jewellery company Cartier said on Tuesday it had filed a complaint in a New York court against US rival Tiffany & Co for unfair competition.
    Source

  2. 2022

    Cartier sues Tiffany & Co over alleged trade-secret theft

    Lawsuit filed

    Cartier sued Tiffany & Co in New York, accusing it of obtaining information about Cartier’s high-jewelry collection through a former employee. The allegations are reported as claims in the lawsuit, not as a court determination.

    Source excerpt

    • Cartier has sued rival Tiffany & Co, accusing the company of poaching a Cartier manager in order to gain access to trade secrets related to its high-end jewellery collection.
    • According to a complaint filed in a New York state court in Manhattan, Tiffany hired away an underqualified junior manager to learn more about Cartier’s “high jewelry” collection, where pieces typically cost $50,000 to $10m.
    • The lawsuit seeks an injunction requiring that Tiffany return and not use stolen trade secrets, plus unspecified damages.
    Source

  3. 2020

    Debate over Trinity advertisement captions and LGBTQ representation

    Cartier’s Chinese Trinity campaign drew criticism when captions accompanying imagery of two men and two women appeared to define their relationships as familial or platonic, despite viewers interpreting the visuals as potentially romantic. Coverage framed the response as a controversy over LGBTQ representation and the adaptation of global advertising for the Chinese market.

    Source