Recent events
Recent events tied to this brand in public sources.
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2026
Cartier opens relocated boutique at Shenzhen Bao'an International Airport
Cartier opened its relocated boutique in the domestic departure hall of Terminal 3 at Shenzhen Bao'an International Airport, in collaboration with China Duty Free Group, as part of its strategy to enhance travel retail presence at major international airports.
2026
Shinsegae Duty Free launches Cartier fragrances at Incheon Airport
Shinsegae Duty Free launched Cartier's signature perfume collection at Incheon International Airport Terminal 1, making Declaration Eau de Parfum and La Panthère Elixir available in the travel retail space.
2022
Cartier files unfair-competition complaint against Tiffany
Cartier said it filed a complaint in a New York court against Tiffany & Co for unfair competition. The complaint alleges that a former Cartier employee accessed drives, files and documents without a business need before leaving to join Tiffany; Tiffany denied the allegations.
2022
Cartier sues Tiffany & Co over alleged trade-secret theft
Cartier sued Tiffany & Co in New York, accusing it of obtaining information about Cartier’s high-jewelry collection through a former employee. The allegations are reported as claims in the lawsuit, not as a court determination.
2021
Expo 2020 Dubai and Cartier collaborate on the Women’s Pavilion
Expo 2020 Dubai and Cartier collaborated on the Women’s Pavilion, unveiling creative content and programming for the pavilion, which was to celebrate women change-makers around the globe.
2020
Cartier announces ambassadors for the Pasha
Cartier announced five ambassadors who would join the brand in the launch of the newly redesigned Pasha watch: Rami Malek, Willow Smith, Troye Sivan, Maisie Williams, and Jackson Wang.
2020
Cartier launches Pasha de Cartier watch campaign
Cartier launched a campaign for its Pasha de Cartier watch featuring five personalities from disparate backgrounds, including Rami Malek, Maisie Williams, Troye Sivan, Jackson Wang and Willow Smith. The campaign messaging highlighted their distinct backgrounds and journeys.
2020
Cartier announces Tmall online store
Cartier partnered with Alibaba to open an online store on Tmall Luxury Pavilion; the article says the store would officially launch with a ceremony in February.
2019
Cartier launches Cartier Care
Cartier launched Cartier Care, a digital platform offering clients access to services and personalized advice. From November 12, clients could register Cartier timepieces and access services including an international limited warranty of up to eight years.