Skip to content
Brand AI

Château Lafite Rothschild

Recent events

Recent events tied to this brand in public sources.

Back to profile1 entries

  1. 2026

    Langjiu and Lafite launch World Estate Alliance

    On the day of the sixth Langjiu Estate Member Festival, Langjiu and top French estate Lafite officially launched an alliance, the third step of Langjiu's World Estate Alliance after Pernod Ricard in 2024 and Penfolds in 2025. Lafite Rothschild's China general manager Anna Song said it was the first time in Lafite's history it has cooperated with a well-known baijiu brand. The two companies also released two co-branded products: Qinghua Lang x Chateau Rieussec sweet white wine and Hongyun Lang x Lafite Rothschild reserve red wine, each limited to 1,000 boxes globally.

    Source