Controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2002
Broadcast ban following complaints about childbirth and death imagery
The commercial received 136 complaints from viewers who found its depiction of a baby being launched from a delivery room, rapid aging, death, and burial distressing. The Independent Television Commission banned it from television on 4 June 2002.
2002
Alleged similarity to Audrey Schebat's short film
French director Audrey Schebat alleged that the advertisement was similar to her short film Life. A hearing was planned, but the reported lawsuit did not occur.