Recent events
Recent events tied to this brand in public sources.
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2026
Russell Brand’s defense criticizes a Channel 4 film
Russell Brand’s defense argued that a Channel 4 film had deliberately “poisoned” the well of justice.
2026
Aldi sponsors festive entertainment on Channel 4
Channel 4 Sales announced Aldi as the official sponsor of festive entertainment across Channel 4 through December 31, 2026, with additional activity across E4, More 4 and partner channels. The sponsorship includes a Gogglebox ad-break takeover and planned social sponsorship of programme clips.
2026
Liverpool Film Office, Lime Pictures and Channel 4 launch Action! Next Take training scheme
Liverpool City Council's Film Office, Lime Pictures' L16 Studios Media Academy and Channel 4's 4Skills launched Action! Next Take, a training initiative offering 48 fully funded places across post-production, art department and production accountancy, with six paid 12-week placements scheduled for early 2027.
2022
PFL and Channel 4 announce exclusive broadcast partnership
The Professional Fighters League and Channel 4 announced an exclusive broadcast partnership for 2022, under which Channel 4 will be the exclusive PFL broadcast partner in the United Kingdom and Republic of Ireland.
2022
Abacus Media Rights acquires international distribution rights to Channel 4 documentary
Abacus Media Rights took worldwide distribution rights, excluding the UK, to a one-hour Channel 4 documentary about race, medical experiments and vaccine hesitancy.
2021
Channel 4 commissions series with the British Museum
Channel 4 commissioned a history series for its More 4 network with the British Museum. The series, Great British History Hunters, was produced by Tuesday’s Child.
2021
Starz, Channel 4 and Roast Beef Productions coproduce documentary
Starz teamed up with Channel 4 and Roast Beef Productions to coproduce the documentary Ghislaine Maxwell: Life on Trial.
2021
Taskmaster responds to ongoing viewing issues
Taskmaster said viewers had experienced problems watching the series because of ongoing technical issues at Channel 4, apologized, and said it was working on a solution.
2021
Channel 4 and TikTok partner on Paralympics hub
Channel 4 partnered with TikTok to create a Paralympics hub on TikTok, featuring content created by Channel 4’s 4Studio.
2021
Jacob’s Mini Cheddars launches ‘Welcome to Cheddar Town’ campaign
Pladis launched a £4.5 million, seven-week advertising campaign for Jacob’s Mini Cheddars, including a new TV creative on Channel 4 and social media promotion.
2020
Channel 4 faces criticism over planned deepfake Queen broadcast
Channel 4 planned to air a digitally altered video of the Queen as an alternative to her traditional Christmas broadcast. The video prompted controversy and debate, with experts warning that it could lead viewers to overestimate how widespread deepfakes are.
2020
Channel 4 establishes £30 million Global Format Fund
Channel 4 established a Global Format Fund, initially worth £30 million over two years, to invest in UK-created and produced content formats with global potential.
2020
Casillero del Diablo launches UK TV campaign
Concha Y Toro launched a TV advertising campaign for its flagship wine brand Casillero del Diablo. The 20-second advert was scheduled to run on ITV, Sky and Channel 4 in the run-up to Christmas.
2020
MoneySuperMarket sponsors Channel 4’s Film on 4 package
Channel 4 announced MoneySuperMarket as the new sponsor of its Film on 4 network film package, covering films aired across Channel 4, E4, More4, pre-9pm on Film4, and the All 4 streaming collection. The partnership is for 12 months.
2020
Lloyds Bank sponsors Celebrity Gogglebox
Channel 4 announced Lloyds Bank as sponsor of Celebrity Gogglebox when the show returned for its second series on June 5. The arrangement also gave Lloyds Bank an exclusive brand-licensing arrangement to promote its sponsorship off-air.
2020
The TV Collective announces online-event partnership with broadcasters and BFI
The TV Collective announced that it had teamed up with Channel 4, BBC, ITV, and BFI to launch free online events addressing challenges faced by BAME industry professionals during the COVID-19 crisis. The virtual sessions were scheduled to begin May 12 and run until July.
2019