Recent events
Recent events tied to this brand in public sources.
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2020
GiveIndia launches mission to support families affected by COVID-19
GiveIndia launched a mission in India to support families affected by the COVID-19 pandemic, including providing economic support and protection against the virus. Its #IndiaAgainstCoronaVirus initiative would provide hygiene kits to underprivileged families and support hospital frontline workers.
2019
CRY and TikTok launch the #BachpanKiDhun campaign
CRY collaborated with TikTok to launch the in-app #BachpanKiDhun challenge, encouraging users to dance to the campaign song in support of children's right to a happy childhood. The campaign launched on December 13, 2019.